Why your one minute guitar riff isn’t building fans (the Roland Lim interview)

EML Alumnus, Marketing Advisor and Music Business Blogger, Emily Haw, recently interviewed music producer Roland Lim just before his 3-month NAC-sponsored trip to the UK.
NAC (National Arts Council) has been sponsoring participants on immersive learning trips at a mix of established UK youth arts organisations, so that they can return and contribute to the arts landscape. One beneficiary is