Why your one minute guitar riff isn’t building fans (the Roland Lim interview)

EML Alumnus, Marketing Advisor and Music Business Blogger, Emily Haw, recently interviewed music producer Roland Lim just before his 3-month NAC-sponsored trip to the UK.
NAC (National Arts Council) has been sponsoring participants on immersive learning trips at a mix of established UK youth arts organisations, so that they can return and contribute to the arts landscape. One beneficiary is

Kithsa – live electronic music with Wii and Ableton Push at POP LAB

23 Nov 13 The Mill, Singapore – EML volunteer tutor Kithsa played a complex live electronic music set on Ninendo Wiimote and Ableton Push as part of the POP LAB workshop + live show collaboration between Pop Studios DJ School and Electronic Music Lab.

 
A crowd gathered at The Mill (Jalan Kilang in Bukit Merah) before the kick off of the Super Zero Season techno and house music festival, to